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Business owners! here are 4 reasons why you should invest in branded merchandise
For a business to make sales, its products and services should be visible and displayed in an appealing manner, a process referred to as merchandising.
Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers.
Brand Recognition
Unlike other forms of marketing, promotional products have longevity and can be extremely useful to the recipient. So many marketing tools focus on digital
channels, whereas merchandise can take your brand in to the real world. What’s more, studies have shown that many people keep promotional products for one year
or longer resulting in increased brand awareness for both the person using the product and those around the recipient.
Customer Loyalty
The effects of receiving a gift for free will never fade! People experience a feeling of pleasure when given something unexpected and this positive emotion
will associate the recipient with your brand. Research has shown that promotional merchandise makes almost six times as many recipients feel appreciated
as other mediums of marketing such as print and web. As a lot of promotional merchandise is desk based and useful, such as pens and key rings,
your brand is kept close to the consumer. This means it is always at the forefront of their mind, whether conscious or subconscious,
making the likelihood of purchasing your product or service high due to the continuous reminder.
Range of Choice
When hearing the words ‘promotional merchandise’ the most obvious products which come to mind will likely be mugs, pens and USBs, traditionally given out
at conferences and exhibitions. Fortunately as the industry has advanced there is so much more to offer your customers! Whilst we still love a great pen and a lovely
mug it is worth taking into consideration other products which can really make your business stand out from the crowd. There are some great tech products
available such as fully customisable power banks and stunning speakers for your forward-thinking clients or green options like pencils made from recycled denim
or CD cases for your eco-conscious customers. When choosing products, it’s important to be creative and consider your brand values and how this can be translated
in to meaningful, powerful promotional merchandise.
Cost Effective
At the end of the day, marketing budgets can often be tight and choosing promotional merchandise as part of your marketing strategy is a great way to make
your money go further. The cost to produce branded products can be considerably less than other forms of advertising and at the same time they have longevity
as products are often kept or passed on and used for a long period of time whereas TV ads and online campaigns are generally forgotten, increasing your
return on investment. As promotional products are often kept and reused, this decreases the need to produce more and therefore saves your business money.
